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Infiniti Brand Launched in Russia at Moscow Motor Show
Nissan

FX and M debuted, Future product range disclosed, New European Infiniti headquarters to be located in Switzerland

Infiniti, the luxury division of Nissan, celebrated its official launch in Russia today at the Moscow International Motor Show. The initial line-up of Infiniti vehicles, which go on sale this autumn, includes the sporty crossover FX and the M luxury performance sedan, both offered in 3.5l V6 and 4.5l V8 versions and available at dealerships in Moscow and St. Petersburg. Infiniti also disclosed its future Russian product line-up including the G35 sport sedan and QX56 full-size SUV and provided a hint at the future with the Infiniti Coupe Concept. During its press conference, Infiniti also announced its new European headquarters would be established in Switzerland.

Infiniti’s entry into the Russian market is part of the global expansion of the brand as part of our NISSAN Value-Up plan. Launched in the US and Canada in 1989, Infiniti is currently sold across North America, Taiwan, Korea and the Middle East. Further launches of the Infiniti brand are planned for China and Ukraine in 2007.

“Today, we celebrate Infiniti’s expanding presence as a globally recognized luxury brand, a brand that offers a unique combination of serenity, silky design and driving pleasure,” said Carlos Tavares, Executive Vice President, Product Planning and Corporate Strategy, Nissan Motor Co. “We believe that in Russia, as in other Infiniti markets, our customers will be those looking for this new, very personal style of luxury and respectful treatment,” continued Tavares.

At launch this autumn, Infiniti will be supported by a dedicated sales and service network consisting of two dealerships in Moscow and one in St. Petersburg. The dealer showrooms will incorporate the new Infiniti Retail Environment Design Initiative (IREDI) design standards, a dynamic global dealership design standard for Infiniti retailers around the world. The IREDI program is one of the key pillars of the Total Ownership Experience (TOE), a customer-centric philosophy dedicated to building lasting relationships that go beyond product and embraces Japanese luxury.

Infiniti also announced the establishment of a regional headquarters for Infiniti Europe operations to be located in Rolle, Switzerland, “a natural home of luxury brands in Europe,” noted Tavares. Infiniti will be distributed in Europe through a dedicated sales and service network that will begin operations during 2008.